Aime Komlan

Aime Komlan

Editorial Team

The New Deal Zone editorial team - your source for premium footwear insights, style guides, and sneaker culture.

Articles (17)

All articles
How Adidas Became a Streetwear Icon
Brand Stories

How Adidas Became a Streetwear Icon

The German sports brand's journey from soccer specialist to streetwear royalty.

July 24, 2026· 2 min
The Complete History of Nike
Brand Stories

The Complete History of Nike

From selling shoes out of a car trunk to global dominance. The Nike story is one of the most remarkable in business history.

July 24, 2026· 2 min
Investment Sneakers: Which Pairs Hold Their Value
Buying Guides

Investment Sneakers: Which Pairs Hold Their Value

Some sneakers appreciate over time. Others depreciate the moment you leave the store.

July 24, 2026· 2 min
Choosing the Right Running Shoe for Your Foot Type
Buying Guides

Choosing the Right Running Shoe for Your Foot Type

Running shoes aren't universal. Your foot type determines which category will actually help you.

July 24, 2026· 2 min
Waterproofing Your Shoes: What Actually Works
Care Guides

Waterproofing Your Shoes: What Actually Works

Not all waterproofing products deliver on their promises. Here's what actually keeps feet dry.

July 24, 2026· 2 min
How to Store Your Shoes to Make Them Last Longer
Care Guides

How to Store Your Shoes to Make Them Last Longer

Improper storage destroys more shoes than actual wear. Here's how to store them properly.

July 24, 2026· 2 min
Leather Shoe Care: A Complete Guide
Care Guides

Leather Shoe Care: A Complete Guide

Properly cared-for leather shoes can last decades. Here's how to make yours join the collection.

July 24, 2026· 2 min
How to Clean White Sneakers Without Damaging Them
Care Guides

How to Clean White Sneakers Without Damaging Them

The right technique keeps white sneakers looking fresh. The wrong one destroys them.

July 24, 2026· 2 min
Sustainability Trends Reshaping Footwear
Sneaker News

Sustainability Trends Reshaping Footwear

From recycled ocean plastic to biodegradable soles, sustainability is finally driving real innovation.

July 24, 2026· 1 min
Upcoming Sneaker Releases You Can't Miss
Sneaker News

Upcoming Sneaker Releases You Can't Miss

The most anticipated sneaker drops of the coming months, from limited collabs to major restocks.

July 24, 2026· 1 min
The Rise of Retro '90s Sneakers in 2026
Sneaker News

The Rise of Retro '90s Sneakers in 2026

Everything old is new again. Why '90s sneaker silhouettes are dominating 2026 releases.

July 24, 2026· 1 min
Chelsea Boots Comparison: Leather vs Suede
Product Reviews

Chelsea Boots Comparison: Leather vs Suede

Both look great, but leather and suede Chelsea boots serve very different styling purposes.

July 24, 2026· 1 min
The Best Running Shoes for Long Distance in 2026
Product Reviews

The Best Running Shoes for Long Distance in 2026

We tested the top marathon-ready shoes to find which pair actually delivers on race day.

July 24, 2026· 1 min
Nike Air Max 90 Review: Timeless or Overhyped?
Product Reviews

Nike Air Max 90 Review: Timeless or Overhyped?

Three decades after launch, we tested the Air Max 90 to see if it still deserves its legendary status.

July 24, 2026· 2 min
Formal Shoes vs Loafers: Which to Choose
Style Tips

Formal Shoes vs Loafers: Which to Choose

Oxford, Derby, or Loafer? Understanding when to wear each type transforms your professional wardrobe.

July 24, 2026· 1 min
5 Ways to Wear White Sneakers with Any Outfit
Style Tips

5 Ways to Wear White Sneakers with Any Outfit

White sneakers are the ultimate wardrobe workhorse. Here are five foolproof ways to style them.

July 24, 2026· 1 min
How to Style Chunky Sneakers in 2026
Style Tips

How to Style Chunky Sneakers in 2026

Chunky sneakers are still dominating streetwear. Here's how to wear them without looking dated.

July 24, 2026· 2 min